...I got you, right?
Now, product marketing can be challenging. There is so much to know about marketing itself, the product, and sales! Of course, it also takes a skillful expert to combine all of these bits of knowledge masterfully.
Understanding the customer may be the most difficult part because of the human factor. It is not a product that you can study, not a strategy you can build; it is the understanding of many tiny and not-so-tiny details that make up the human psyche of the particular niche. The pain points, the needs, and the desires.
All of the factors can come in handy for any product marketing expert.
Of course, these characteristics and presenting the product are connected, almost intervened.
And something that applies to any auditory is that it is important to be able to catch people's attention.
Product marketing videos are easily the most engaging online format a person can think of. Moreover, having a human in the video works extremely well, as the viewer subconsciously will pay more attention to the content where another human is present.
In such a case, Elai.io's platform can be helpful as it lets anyone create a video just from text with a human presenter. You can say "bye-bye" to renting costly studios, hiring actors, and start creating product marketing videos from your office today.
Easy as that. Elai.io is always ready to help!