how video marketing helps businesses

How Video Marketing Helps Businesses: 8 Easy Ways

Many businesses use video marketing to reach a wider audience and promote their products or services. Videos can be a great way to show off your brand, highlight your company’s story, and explain what you do engagingly. In addition, video marketing can be a great way to build trust with potential customers and clients.

People are more likely to buy from or use a service from a company that they feel they know and trust. Finally, video marketing can also be a great way to drive traffic to your website or blog. If people see an interesting or informative video that you’ve created, they’re more likely to click through to your site to learn more. 

Let’s find out how video marketing helps businesses, its key advantages, and how to use videos properly!

What are the benefits of video marketing for your business?

There are countless benefits that show how video marketing helps businesses, such as: 

  • Reaching a Wider Audience. Videos can be shared across various social media platforms and websites, giving your business increased exposure to potential customers. 
  • Building Trust and Credibility. When potential customers see engaging and informative videos from your business, they are more likely to trust and respect your brand. 
  • Driving Traffic and Sales. Videos optimized for search engines can help drive traffic to your website and increase e-commerce sales. 
  • Enhancing Customer Engagement. Videos can help you develop a deeper connection with your customers by giving them a more personal look at your business. 
  • Boosting Brand Awareness. A well-executed video marketing campaign can help increase awareness of your brand and what it has to offer potential customers.

As you can see, the benefits of video marketing to business are countless, ranging from reaching wider audiences to boosting your brand awareness. While some perks can be measured using particular metrics, others are more subtle. 

Regardless of the preferred metrics, taking full advantage of video marketing is absolutely crucial for enhancing your business operations. 

How video marketing helps businesses around the world

Have you ever wondered “how to make a marketing video for my business and use it according to my objectives?” The good news is that marketing videos can be used variously to help achieve particular business objectives. 

Right now, there are eight ways how video marketing helps businesses, including:

  1. Showcase your products or services in action;
  2. Demonstrate how your products or services can solve a problem for your target audience;
  3. Educate your target audience about your industry or niche; 
  4. Build brand awareness and credibility; 
  5. Generate leads and sales; 
  6. Drive traffic to your website or company’s blog;
  7. Engage and build relationships with your target audience; 
  8. Promote your brand on social media, your website or blog, or video-sharing sites like YouTube.

Since there are countless ways to use marketing videos for business, it’s also crucial to know how to create some for your brand. Below, you’ll find how to make video marketing work for your business with a few essential tips.

Tips for using and creating a marketing video for business

There are a few key things to keep in mind when creating a marketing video for your business, such as: 

  • Keep it short. People have short attention spans, so it’s essential to make your marketing videos concise. Depending on the type of content, your video material shouldn’t exceed a few minutes long.
  • Your video should start with a catchy hook that can immediately grab your target audience’s attention. Within ten seconds, you should tell your viewers what your product is and why they should care about it as a whole.
  • People love stories, so try to tell a story in your video relevant to your business or product. It’ll help the viewer connect with your video on a personal level.
  • Focus on persuasive language that will appeal to your target audience. If your product aims to ease one’s struggles about something, capitalize on it in the first place.
  • Create an engaging video to keep people watching until the end. Use humor, include call-to-action or use creative visuals to keep your viewers engaged.

While these tips help use business marketing videos, don’t forget to measure your video results. You can launch a second iteration or modify the video to gauge its success by tracking the numbers of views, conversions, and costs involved.

Start creating marketing videos for business today!

Unsurprisingly, creating a marketing video from scratch involves lots of man work and is resource-demanding. Regardless of the intent, you might need to hire dedicated specialists and polish the result to meet your business needs. What if we say you can ease your struggles by checking our AI-powered video creator Elai?

With Elai, you’re welcome to start creating marketing videos using the text-to-video approach. You need no more equipment or freelancers since you can transform your text script into video presentations. Moreover, your presentation will be led by an AI-powered digital presenter, with more than 65 languages available for translation.

Not to mention that this video creator has powerful editing capabilities, with which you won’t need to reshoot a video to make any amendments. All in all, Elai is a powerful AI-boosted video creator that knows how video marketing helps businesses and brings them to new heights. 

Try it right now to generate your first marketing video in just a few clicks with no extra skills and competencies.


The bottom line is that video marketing is a must for any business serious about its operations right now. With the right strategy in place, businesses can use video to reach various audiences with a memorable and compelling message. 

Video marketing can be used to increase brand awareness, drive traffic to a website, generate leads and sales, or introduce a new product to your target audience. When done correctly, it is a powerful marketing tool that can majorly impact a business’s bottom line. 

Don’t wait anymore; start creating videos for your business right now!

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