How to Make a YouTube Marketing Video: Easy GuideVitalii Romanchenko
Let’s discuss YouTube. Everyone is watching YouTube. In terms of monthly active users, YouTube has more than two billion and is the second most popular site on the web after Google.
YouTube has always been a great source of entertainment, but it’s also becoming an important marketing tool. One of the best reasons to use YouTube to promote your business is the enormous potential audience that it offers.
If you want to be successful, you need a plan, and you’ll find one here in the form of a step-by-step guide on how to make a YouTube marketing video. To get the most out of your YouTube marketing plan, be sure to follow the advice in this article.
So, let us begin!
What is YouTube marketing?
YouTube marketing is the practice of advertising a company, product, or service on YouTube. There are a variety of strategies that may be used, including but not limited to:
- Making organic commercials;
- Collaboration with influencers;
- Using the platform for advertising.
If you want to promote your business with YouTube marketing videos, you need to provide content that your consumers desire. Sounds easy enough, doesn’t it? Only if you know what your consumers actually want and not just what you believe they want.
YouTube reaches a larger audience:
- 81% of Americans use YouTube;
- 500 hours of video uploaded each minute;
- 59% of executives prefer videos over text.
With a second-largest search engine and a vast audience, YouTube is a great place to build your brand’s online visibility. Using YouTube, businesses can provide consumers with unique material that they can easily watch and share.
5 types of YouTube marketing videos to create
Overwhelmed? Feeling a lack of motivation? If you’re looking for inspiration for your next video advertising or marketing campaign, have a look at our list of the best examples. In this part, we’ll cover a variety of video genres for your best YouTube marketing video.
1. Case studies.
Also known as project evaluations, such videos provide a summary of an effective campaign or initiative and frequently contain data and outcomes.
2. Customer reviews.
Testimonials are brief conversations with delighted customers. They may assist establish the reliability of a business and its products.
3. Tutorial and explainer videos
An explainer video is a video that explains how to use a product or service, or how to utilize different elements of a product or service. Tutorials can be used to address customer service queries or explain new product features.
4. Video blogs.
They are short daily or weekly videos that chronicle a person’s everyday life or a particular event. You could also create a video that highlights or summarizes a blog article so that your audience may consume the information in different ways.
5. Product demos.
This kind of YouTube marketing video is brief pieces of material that illustrate the advantages of a product as well as the correct way to utilize it.
Writing a script for a YouTube marketing video
- Determine your end aim.
You need to figure out what you want your video to do before you get into the details of making it happen, just as with any successful campaign or piece of the published content. Make sure the video’s script and strategy are focused on achieving this goal.
- Make a storyboard and start writing the lines.
Put on your creative gear and start drawing your storyline. Like comic strips, storyboards feature crude sketches of scenes as well as brief descriptions of the setting, camera movement, and dialogue.
- Select further multimedia components.
Planning beforehand is essential if your video will have any graphics, title slides, or other multimedia components included. Incorporate these aspects into your storyboards so that the video’s contents flow naturally.
How to make a YouTube marketing video: a step-by-step guide
Step 1: Create an account to get started.
All you have to do is click the “Try for free” button on the homepage of our website. There are a range of plans to select from, ranging from the Free and Basic to the Advanced and Custom, based on how many minutes and features you want. No further software is necessary.
Step 2: Begin from scratch or use a template.
It’s easy to start a new video by clicking on the “New Video” button. Using one of our high-quality templates, you can now tailor the video to your unique needs. If you can’t locate the perfect one, build your own.
Step 3: Customize your avatar to wow your audience.
Have a member of your staff appear in a video to provide a genuine, humanizing touch. Your YouTube channel’s viewers will appreciate receiving a personal message from the CEO via their own avatar. To request a custom avatar, simply click below.
Step 4: Speak the client’s language.
Use one of Elai’s many synthesized voices, which come in a variety of accents and languages. This way, customers in any region of the world will be able to purchase your stuff. Over 65 languages and dialects are supported, so you may tailor the user experience in any way possible!
Step 5: Edit everything to your liking.
Keep your video fresh, relevant, authentic, and instructional. In other words, you are under no need to go the extra mile. For example, you may utilize your own videos or photos and adjust the colors and font to match your brand. Improve the visual appeal of your videos by using transitions and animations.
Step 6: Embed video!
You have earned the right to show off the results of your labors. Use a call-to-action in your video to encourage viewers to make a purchase, visit your website, or give you a call after they’ve viewed it. Save the video to your computer, publish it to YouTube, and then post a link to it on your favorite social networking platform. You’re all set now!
3 essential YouTube marketing tips
1. Follow a publication schedule.
Loyal subscribers anticipate frequent material from the channels they follow on YouTube. The most common error rookie YouTubers make is being inconsistent in their uploads. Rather than producing a video every week, then taking a two-week hiatus unexpectedly, one video every month can help you maintain a more regular schedule.
2. Make an initial investment.
Have you made a decision on who will go on camera — you or someone else from your team? Perhaps you’ll be relying on outside talent to deliver your video content? Will you outsource production or do you have an in-house editor? Video marketing experts recommend that you have a budget in mind before you begin producing your first video.
With Elai, you don’t have to spend too much money at all. Want someone to present your video content? Boom, a digital or custom avatar is at your service. Need a person to edit your videos? Boom, an easy-to-use Elai builder that you can actually utilize yourself, without any video editing skills required. Free of charge.
3. Be realistic about first-year income.
When you know how AdSense money is shared, it will be easier to set realistic expectations for yourself. It’s well-known that YouTube channels earn 68% of AdSense revenue from Google once they’ve built up enough traffic to continuously bring in viewers. The key to developing a YouTube channel is to stay consistent, even if you don’t make much money in the beginning.
All things considered
With 2.1 billion subscribers, YouTube is no longer only a place to find hilarious videos. Now, YouTube is also a serious marketing tool that gives your company the chance to advertise content in a visually appealing and engaging manner.
Even while YouTube might be intimidating at first, the site really makes it quite simple to share and take in information. Your audience wants to learn, be amused, and interact with your business through video.
Interested to learn more? Don’t hesitate to contact us.