video email marketing

Boost Video Email Marketing With These Easy Tips

Have you ever wondered what is video email marketing? Video email marketing is a type of marketing where businesses send promotional videos to their customers or prospective customers through email. 

It can be a powerful way to reach your target audience, as it allows you to show them your product or service in a more personal and engaging way than traditional text-based emails. When done correctly, video email marketing can be an effective way to boost your sales and conversions. 

Read on to learn about the key benefits of video email marketing, use cases, and discover tips for doing it well.

What are the benefits of video email marketing?

Video gives you the best chance of breaking through to the audience, regardless of how tough it can be. With proper use of video content, you can explain complex subjects, tell a compelling story, and build a meaningful connection with your audience. 

Aren’t you wondering why is video marketing so effective? Just take a look at the numbers as they speak for themselves:

  1. Increased open rates: including a video in your email can increase the open rate by up to 10%
  2. Enhanced click-through rates: when used properly, video email marketing content can increase click-through rates by up to 50%.
  3. Improved SEO: email videos naturally increase site traffic, bringing a positive boost to clicks and search performance up to 50% compared to other websites.
  4. Increased revenue:  because more than 60% of consumers are likely to make a purchasing decision after watching a video, expect to see the increased revenue
  5. Improved ROI: with increased open, click-through, and conversion rates, using marketing videos in emails can improve ROI depending on your email campaign costs.

These combined benefits make video email marketing a solid strategy for reaching well-rounded business objectives. By making an email a more personalized experience, the embedded email can move leads through their customer journey organically and immersively.

How do I add a video to an email?

Before you know how to use video in your email marketing campaigns, you should know how to add one to your email client. There is no surefire way to add a video to an email, as email clients can differ in how they handle video playback and attachments. 

When using Gmail, you can opt to attach up to 25 megabytes of video files, which will be available to the recipient upon opening the email. However, if the file is larger than the indicated size, you can check the Google Drive integration and send that video accordingly. 

Other ways include using third-party hosting services like YouTube or Vimeo to paste the HTML code or URL to the email body. The third-party method is more likely to work across a variety of email clients and also does not run the risk of the video attachment being too large for the recipient’s email server. A general rule of thumb is to send a test email to see how the video is displayed once you open the email.

Which emails should I use video for?

While you can use a video for almost any email, some types work better than others. For example, an email newsletter with a video clip as the lead story can be very effective. 

You can also use video to welcome new subscribers or announce a promotion campaign. Additionally, video can provide bonus content or personalized discounts to thank your subscribers for staying loyal to your brand.

Some email marketers believe that video is particularly effective in emails designed to promote a product or service. They argue that video is an engaging medium that can grab recipients’ attention and convey information engagingly. 

Other experts in the field believe that videos are particularly effective in emails designed to build relationships with subscribers. They argue that video email marketing can show the human side of a business and create a more personal connection with subscribers.

Ultimately, you can look at the top types of emails when you absolutely should use a video file in the following section.

Top 10 types of emails when you should use video

While it’s technically accurate that you can include a video in virtually any email campaign, particular email types are better suited for this purpose:

  1. Prospecting emails. 
  2. Follow-up emails. 
  3. Thank you emails.
  4. Customer testimonial. 
  5. Event invitations. 
  6. Announcements.
  7. Product demonstrations.
  8. Video tutorials.
  9. Customer communications.
  10. Targeted emails.

Create flawless email videos using the Elai platform

Wondering how to automate the video email marketing creation using the AI-powered service? Check out Elai, an impactful tool for creating a wide range of video types, even if you have zero experience with content creation. Regardless if you need an explainer video or something for corporate communications, Elai got you covered.

This platform is an AI-powered text-to-video creator that allows building customized videos with a presenter, even with only a text script. With a few simple clicks and countless optimization options, you can generate a flawless video with more than 65 languages available for translation. But how do all those perks and benefits translate to video email marketing campaigns and activations?

Using the AI avatars and text-to-video functionality, you can send follow-up emails to clarify certain things or remember about your previous inquiry. Thanks to decent customization, Elai can help you make an announcement for your whole email audience or introduce a new product line. 

And let’s not forget that this service helps create a custom video for thank you and prospecting emails. Thanks to the flexibility Elai offers, automating and streamlining the video email marketing process is now more than real.


As video email marketing grows in popularity, it’s crucial to remember that it can be a very effective way to improve your email communications. Improve your open, click-through, and conversion rates by capturing your audience’s attention and delivering your message more engagingly and effectively. 

If you’re not already using video in your email campaigns, now is the time to experiment, make a few iterations, and learn how to use video in email marketing efficiently.

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