saas video

SaaS Video: 5 Types Every Business Should Create

For SaaS marketers, SaaS videos are a godsend, but if you’re not sure it works or believe it’s simply a passing trend, then take a look at these statistics:

  • Every day, one billion hours of video are watched on YouTube. 
  • According to 76% of marketers, video has improved the ROI of their marketing initiatives. (MotionCue)
  • Senior executives reported that they watch more online video now than they did a year ago, according to 83% of them. Insights from Forbes.

No matter what way you look at it, using text over video in modern SaaS processes is an inefficient use of a knowledgeable staff member’s time.

Therefore, let’s jump to the types of videos that every SaaS should create and SaaS videos best practices. We also included some SaaS video examples. 

Explainer Videos

One of the most common methods of online video marketing is the use of explainer videosm or SaaS product videos. Explainer are created and used by all businesses, from young start-ups to global powerhouses, to attract new clients.

When introducing new goods, services, or features, a SaaS product explainer video is widely employed. In certain circumstances, explainer videos can assist well-established businesses in expanding into new target markets.

The purpose of Saas explainer videos is to explain the what, the how, and the why to viewers. They are particularly effective because a quality video can instantly convey comprehension in under 90 seconds, which is why tech businesses struggling to explain complicated ideas find them so useful.

In other words, best SaaS explainer videos can convert hesitant viewers into people who say, “This is exactly what I’ve been looking for.”

If you’re launching a cutting-edge software service, a product demo or an explainer video can help you succinctly and effectively convey the value of the service.

These kinds of videos are ideal for pitch sessions as well.

Demos and explainers can therefore help you overcome the barrier of the limited attention span, whether you’re aiming for C-suite executives and investors or regular website visitors, and assist with lead creation.

Promo Videos

Make a captivating promotional video if you want to make an impression on your audience. You can use human or cartoon avatars – by the way, check out our mascot, Elai the cat. He is available to anyone’s use!

Similar to the Netflix teaser trailers, a promo video is meant to generate anticipation for upcoming releases.

Boost your strategy by including a 30-second promo in your video marketing plan. We are talking product introductions and promotions for fresh features – and there is certainly no limit to how far you can go. 

Promo videos assist you in differentiating yourself from the competition, showcasing your strong points, and generating new leads. To make a great promo video, follow these steps: 

  1. Before you begin production, decide what you want to accomplish. Your video stays focused on this objective.
  2. When you introduce a new product, your target market is watching it for the first time; they are unfamiliar with you. Do not forget to mention the product you sell and the problem you tackle succinctly.
  3. The price and production schedule for your promotional video might be greatly affected by the video style you choose, such as animation versus live-action.
  4. Scripts ought to be concise and quick. Just keep in mind that there’s a thin line between hype and confusion!

Company Profile Videos

Tech firms are frequently viewed by the public as soulless money-making robots.

If you wish to alter this perception, you can make a corporate video that demonstrates the essence of your organization. Share your passion and the purpose of your company.

Such content aids in the development of strong relationships between brands and their audiences.

There is more to your SaaS company than just your software. The people and corporate culture are what make your technology work. Putting that in a video enables you to accomplish the following things:

  1. Draw in elite talent;
  2. Amplify brand awareness;
  3. Increase customer trust;
  4. Give investors the information they require.

Here are a few ideas on how you can generate a compelling company profile video, whether using AI or not:

  1. Create a backstory to evoke sentimentality and empathy;
  2. Document your team or design unique AI avatars that may be applied to further SaaS videos;
  3. When including specific design components like typefaces and transitions, keep everything current;
  4. Sound effects and music can be used to convey emotion. You can access a variety of free music downloads or use your own music (which means no copyright strikes from YouTube).

Onboarding Videos

A tutorial video for new users of your software aids in their understanding.

Your customers are guided through onboarding videos through a single action at a time. As your customer learns about the many features and capabilities of your product, they must be accessible to them.

Your application’s usage metrics can be improved by using excellent introductory videos. The ultimate objective of this kind of video is to assist in making free trial or freemium users understand the value of your software. They are much more likely to upgrade to paid after that is accomplished.

Some features can be explained well in a How-to video format. As a firm providing SaaS, you might use this type of content to help your clients and users understand your product. How-to videos are some of the most popular on YouTube.

It is a productive approach of answering frequently asked questions as well. You may offer your consumers first-rate help by using this kind of information.

What is more, onboarding videos can be also created to train the company’s employees in an engaging way. 

Social Media Videos

These days, social media is extremely popular. Just consider the following statistics:

  • Facebook has almost 2.7 billion users.
  • YouTube has two billion monthly active users.
  • Instagram has about 1 billion active users.
  • Linkedin has about 690 million users.

With such large user bases on various platforms, social videos could help your SaaS marketing. Grow your brand by interacting with the appropriate individuals on the appropriate platform.

To give your material the best chance of success, upload natively while taking into account the unique video requirements of each platform.

In Conclusion

With the right method, you can get a lot of value out of your video, which can increase your return on investment.

Making the most of one large content item by repurposing SaaS movies is a good idea. You can try using the Elai AI SaaS product video maker to generate content at scale.

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