How Explainer Videos Help Businesses: 7 Safe WaysVitalii Romanchenko
According to a study, 65% of the population are visual learners, meaning that visual materials can be especially powerful in sharing your message with the world. Explainer videos can lend your company a helping hand in this case and bridge the communication gap with the target audience.
Combining text, audio, and visuals, they enable fast knowledge sharing, increase brand awareness, build credibility, and promote customer engagement.
In this article, we will discuss how explainer videos help businesses and can boost your company in particular.
What is an explainer video?
Explainer videos represent a type of visual content that provides an overview of the concept or issue. They typically rely upon a combination of audio and visual elements to communicate information in a clear and engaging way. They are beneficial in multiple situations, starting from learning how to use a new software application to discovering a complex system.
Generally, explainer videos are explicit and concise so that viewers can grasp the information as quickly as possible. They can be designed with the help of various formats, including animation and infographics.
How explainer videos help businesses?
Explanatory videos can serve in marketing campaigns, product demonstrations, or training sessions. Conveying information in an engaging and visually appealing way, they can increase brand awareness and drive sales.
In fact, 84% of customers admit they have decided to purchase a product or service after watching an explainer video published by a specific brand in a recent Hubspot research.
Below are some of the most common ways how explainer videos help businesses:
- Drive customers’ understanding of how to use a product;
- Explain a new business concept;
- Showcase a new feature or product;
- Highlight company values;
- Hold a virtual tour of an office or facility;
- Provide training or educational content;
- Illustrate customer testimonials.
Although explainer videos are no silver bullet to all challenges in communication, their advantages can greatly enhance a company’s competitive edge. With little creativity and planning, you can transform the way customers approach your products or services.
But, why do we consider business explainer videos to be so powerful in the first place?
Why explainer videos?
Explainer videos are great for communicating complex ideas effectively. In addition, they allow for nurturing knowledge sharing and creating a sense of community.
Here are some of the reasons why you may choose to create an explainer video as it can:
- Break down complex concepts into bits of information that are easy to understand;
- Use voiceover and on-screen text that further clarify ideas;
- Tell a story in a memorable way;
- Make the learning process more enjoyable;
- Reach out to broad target audiences.
As a result, explainer videos are empowering because they can educate viewers about a product or service in an engaging and visually appealing way. Also, explainer videos build trust and credibility with potential customers by showcasing a company’s expertise and knowledge. Among various displays of how explainer videos help businesses, this one remains integral.
What are the benefits of using explainer videos?
There are several advantages of using explainer videos. This video format can increase website traffic, improve conversions and sales, and raise brand awareness. Additionally, explainer videos improve customer satisfaction and retention rates.
Let’s take a closer look at some of their strengths that can boost your business:
- Boost sales and conversions.
It is all about how explainer videos help businesses quickly and clearly explain what the company’s products and services are and why customers should choose them. When done well, an explainer video can be extremely effective in opening up new opportunities to the target audience.
- Raise brand awareness.
A well-made explainer video creates an emotional connection with viewers. Furthermore, if the video is shared online, it has the potential to reach a much larger audience than traditional marketing methods.
- Enhance customer engagement.
It can sometimes astound how explainer videos help businesses break down complex information into bite-sized pieces that are easy for people to comprehend. Customers who feel like they understand a company and its offers are more likely to be engaged with the brand.
- Improve SEO (Search Engine Optimization).
In addition to the benefits above, using business explainer videos can improve a company’s SEO. It occurs because videos are often ranked higher in search engines than text-based content. As such, having an explainer video on a company’s website can draw more traffic and improve the search engine ranking.
- Increase website traffic.
A high-quality explainer video grows website traffic by directing potential customers to a company’s website. When customers watch an explainer video and are interested in what they see, they are more likely to visit a company’s website to discover more.
- Develop customer retention.
When you use a video to explain your company or product, you can include customer testimonials. This approach will show potential customers your unique experience and expertise, as well as your products and services.
- Generate new leads.
You can include a call to action in your explainer video. It may encourage potential customers to discover more on the topic or start direct communication with the company’s specialists.
Explainer videos allow businesses to quickly and efficiently explain their concepts and ideas in a way that is engaging and easily understandable for viewers. Given all the ways how explainer videos help businesses, they are an invaluable tool that empowers companies to stand out from the competition and better connect with their target audiences.
All things considered
Explainer videos enable businesses to explain their products or services in a concise and visually appealing way. By using video, companies can more effectively communicate their message and engage with their audience.
Explainers can also make it possible for businesses to increase their conversion rates by providing potential customers with the information they need to make an informed decision. By offering clear and concise overviews of various topics, explainer videos build trust and confidence.
Would you like to deploy an AI (Artificial Intelligence)-enabled explainer video with a personal touch? You can create one with our easy-to-use tool.
Elai is a startup company that unites technology devotees from all over the world. With our assistance, you can easily create high-quality training videos.
Interested to learn more? Don’t hesitate to contact us.