Promo Video: How to Craft Compelling Visuals for Maximum Impact
A promo video is a great way to market your business, product, or service. But how to make a promo video that is effective and engaging? In this blog post, we will give you some tips and tricks for creating a promo video that will grab attention and get results. See the best practices for promo vid creation and learn how you can use Elai as a promo video maker.
The Purpose of a Promo Video
The first step in creating a promo video is to define your target audience. Who do you want to reach with your video? What are their demographics? What are their interests? Once you have a good understanding of who your target audience is, you can start to think about what message you want to send them. You will also get an idea of how long should a promo video be, what tone of voice should you use, and how to call the audience to action.
Determining the Message You Want to Send
Ask yourself: what do you want your promo video to achieve?
Are you trying to increase brand awareness? Drive traffic to your website? Or sell a product or service? Once you know what goal you are trying to achieve, you can start crafting the message of your video. Keep in mind that your video should be focused and on-point; do not try to cram too much information into it. When using Elai, the video script is your key, as it works as a text-to-video maker. Therefore, focus on your message first.
Outlining the Structure of Your Video
Now that you know what purpose your promo video will serve and what message it will communicate, it is time to start planning out the structure of the video. What kind of visuals will you use? Which one of the Elai Promo Voices is suitable for voiceover, or will you go with a Narration one? Answering these questions will help you start putting together a rough outline for your video. Do not worry if you struggle with this part: creating a video in the Elai builder is much like creating a presentation, so you will already be familiar with all the tools, and structuring will be easy.
Tips for Creating an Engaging Promo Video
The best promo videos are short and to the point. You want to make sure that your target audience will watch the entire video, so keep it under two minutes. Studies have shown that people have shorter attention spans than ever before, so you need to make sure that your video is engaging from beginning to end.
Use Compelling Visuals
Use visuals that are compelling and relevant to your target audience. If you are selling a product, show close-ups of the product in use. If you are promoting a service, use visuals that show how your service can benefit the viewer. Elai lets you make a screencast-based video, so you can even guide the audience through your website and show exactly what the benefits of your product are. Use one of the Elai digital avatars to narrate your video and give it a professional look, engaging your audience on a whole new level.
Use an Attention-Grabbing Headline
Your headline should be attention-grabbing and relevant to the content of your video. Your headline should also be keyword rich so that it can be easily found by potential viewers searching for information on your topic. Studies have shown that YouTube is the second largest search engine in the world, so including keywords in the video title will push it to the top of the search results.
Include a Call to Action
Your promo video should include a call to action, or CTA, at the end. Some examples of a call to action are “Visit our website for more information” or “Call us today to get started”. This will help prompt your viewers to take action after watching your video. A call to action should be relevant to your services, and motivate the viewer to take a certain action, but not push them too much.
Tricks for Making Your Promo Video Stand Out
Your promo video should stand out from the rest, and one way to do that is to use unexpected visuals. This could mean using footage that is not typical for a promo video or adding unexpected visual effects. When using Elai, including digital avatars is your go-to solution. They are high-quality AI-powered video narrators, who awe the audience and give a feeling of the usage of innovative technology.
Use Emotional Music
Another way to make your promo video stand out is to use emotional music. The right music can help set the tone of your video and make it more memorable. Choose one of the royalty-free Elai tracks that fit the mood of your video and will resonate with your audience. Or, if you would like to go for deeper personalization, upload your own music track and use it throughout your promo videos.
Tell a Story
A great way to engage your audience is to tell a story with your promo video. Humans are naturally wired to respond to stories, so use this to your advantage! Creating a narrative arc for your video will help people connect with your brand on a deeper level and remember the video long after they’ve watched it. Storytelling also lets you stand out among your competitors.
Conclusion
To wrap up, here is a list of tips and tricks for creating a great promo video:
- Keep it short and sweet. Your viewers’ attention span is limited, so make sure that your video is concise and to the point;
- Use compelling visuals. People are more likely to watch a video that contains visually appealing elements. Use digital avatars to grab their attention and hold their interest;
- Use an attention-grabbing headline. Just like with any other piece of content, your promo video needs an attention-grabbing headline to draw people in;
- Include a call to action. Make sure that your video has a clear call to action so that viewers know what they should do after watching it (e.g., visit your website, buy your product, etc.);
- Use unexpected visuals. One way to make your promo video stand out is to use visuals that are unexpected or out of the ordinary. Try Elai animations, gifs, videos, and more;
- Use emotional music. Music can be a powerful tool for evoking emotions in viewers. Choose your music from the royalty-free tracks Elai music library or upload your own.
