Best interactive video software you need to craft your L&D content
Inna Horvath2024-06-11T12:12:36+03:00Interactive videos are increasingly popular in the modern digital age as a result of the ongoing search for more interesting, efficient, and fruitful ways of training and education. This tech is completely upending the digital learning scene, not merely changing it. Using interactive video software, creators can make material that viewers can interact with. From taking quizzes to influencing the storyline of the film with your choices, there are a lot of ways to get people involved. This technology gives learning and development (L&D) leaders a potent new weapon to enhance professional and educational development programs.
Interactive video technology is leading the charge of this new innovation wave because it offers various possibilities to satisfy the diverse needs of modern learners. The best interactive video software provides something special to support various parts of the learning and development process. Let’s explore how these platforms can be essential resources for professionals, enabling them to design engaging and meaningful learning programs.

Pricing: starts from $23 a month
Best for: Workplace Learning, Customer Education
Among other interactive video platforms, Elai.io stands out thanks to its emphasis on customization, which is made possible by cutting-edge AI. Users can make videos with AI digital avatars on this platform, which lets them make personalized content that speaks to each learner. Imagine a world where training videos allow viewers to choose a scenario, answer the questions, and get feedback. Elai.io’s Interactivity option allows the users to make interactive videos with quizzes and clickable customizable buttons. If learning and development programs want to interact with learners on a more personal level, Elai.io is a great option because of the high level of personalization it offers, which can greatly increase engagement and retention.
TOP Elai.io’s features:
– 80+ built-in AI Avatars with the ability to make engaging learning dialogues between the presenters with “Listening Avatars”;
– Interactive clickable elements (quizzes, hotspots, customizable buttons)
– Video Branching (sequenced linking between interactive slides according to the path the viewer decides to take);
– Custom Voice Cloning in 28+ languages and Custom Avatar creation;
– Text-to-video conversion ( PDFs, PPT\PPTX, URLs supported);
– Personalized video creation and video generation automation at scale via API;
– 75+ languages and 400+ voices supported for video creation;
– AI Storyboard option to create videos from a simple text prompt;
– Animated Elements and Library of stock Media.
– Collaboration

Pricing: starts from $100 a month
Best for: Business
Viddler began as an online video platform offering a secure alternative to YouTube, with features geared towards businesses. They were known for pioneering in-video commenting and tagging. However, Viddler’s focus evolved towards the healthcare industry. Now, they specialize in interactive video solutions for healthcare training, using elements like role-play, in-video interactivity, and gamification.
Elai | Viddler | |
Pricing (Starts from) | $23/month | $100/month |
AI Avatars | 80+ AI Avatars | – |
Supported Video Platforms | Elai.io (watch, download, share via link and embed to your software) | Viddler |
LLM Integration | + | – |
API | + | + |
Video Branching | + | – |
Custom Design Video Editor | + | + |
SCORM export | + | – |
Free Trial | + | – |
Supported Languages | 75+ languages | English |

Pricing: starts from $100 a month
Best for: Student Education
Nearpod is a software for interactive video with a suite of tools for teachers to create interactive lessons. These lessons can incorporate videos, games, and live participation elements, fostering a more engaging learning environment for students. The platform integrates with existing resources like presentations and videos, allowing for easy transformation into interactive experiences. It also works with popular learning management systems, streamlining workflow for both teachers and students.
Elai | Nearpod | |
Pricing (Starts from) | $23/month | $159.00/year |
AI Avatars | 80+ AI Avatars | – |
Supported Video Platforms | Elai.io (watch, download, share via link and embed to your software) | YouTube |
LLM Integration | + | – |
API | + | – |
Video Branching | + | + |
Custom Design Video Editor | + | – |
SCORM export | + | + |
Free Trial | + | + |
Supported Languages | 75+ languages | English |

Pricing: starts from $100 a month
Best for: Student Education
PlayPosit allows learners actively participate with quizzes and exercises, receiving immediate feedback to solidify understanding. Instructors gain data on student progress, allowing them to tailor their teaching for better results. It’s free to use for basic features, but for options like templates and team projects, you’ll need to pay. Also, the paid version connects to learning platforms used in schools.
Elai | PlayPosit | |
Pricing (Starts from) | $23/month | $144/year |
AI Avatars | 80+ AI Avatars | – |
Supported Video Platforms | Elai.io (watch, download, share via link and embed to your software) | Youtube Vimeo Qumu Mediasite Panopto Kaltura Wistia |
LLM Integration | + | – |
API | + | + |
Video Branching | + | – |
Custom Design Video Editor | + | – |
SCORM export | + | + |
Free Trial | + | + |
Supported Languages | 75+ languages | English |

Pricing: starts from $249 a month
Best for: Business
Smartzer is an interactive video tool that simplifies creating shoppable videos. This platform lets you add clickable hotspots to existing videos, turning them into interactive experiences. Viewers can discover products directly within the video, bridging the gap between content and purchase. Popular brands are using Smartzer to boost engagement and sales.
Elai | Smartzer | |
Pricing (Starts from) | $23/month | $249/month |
AI Avatars | 80+ AI Avatars | – |
Supported Video Platforms | Elai.io (watch, download, share via link and embed to your software) | Smartzer |
LLM Integration | + | – |
API | + | + |
Video Branching | + | – |
Custom Design Video Editor | + | + |
SCORM export | + | – |
Free Trial | + | – |
Supported Languages | 75+ languages | English |

Pricing: starts from $0 a month
Best for: Education
H5P is a free and open-source framework specifically designed for efficient learning content creation, offering user-friendly interactive video tools that help educators to craft engaging elements such as quizzes and drag-and-drop activities. H5P is a good option for educators and trainers who are comfortable with some technical setup.
Elai | H5P | |
Pricing (Starts from) | $23/month | $0/month |
AI Avatars | 80+ AI Avatars | – |
Supported Video Platforms | Elai.io (watch, download, share via link and embed to your software) | Youtube |
LLM Integration | + | – |
API | + | + |
Video Branching | + | – |
Custom Design Video Editor | + | + |
SCORM export | + | + |
Free Trial | + | + |
Supported Languages | 75+ languages | Dutch, English, French, Spanish |

Pricing: On-demand
Best for: Business
Blue Billywig is a Dutch company that offers a platform for creating interactive videos. There viewers can engage with videos by making choices, clicking on hotspots, or even purchasing directly within the video. This solution is a good fit for product demos, explainer videos, and shoppable content. Blue Billywig provides a variety of interactive elements that creators can incorporate into their videos. If you have a significant budget and are looking to outsource the entire interactive video production process, Blue Billywig could be a powerful tool. They handle everything from concept to creation.
Elai | Blue Billywig | |
Pricing (Starts from) | $23/month | On-demand |
AI Avatars | 80+ AI Avatars | – |
Supported Video Platforms | Elai.io (watch, download, share via link and embed to your software) | Blue Billywig |
LLM Integration | + | – |
API | + | + |
Video Branching | + | + |
Custom Design Video Editor | + | + |
SCORM export | + | – |
Free Trial | + | – |
Supported Languages | 75+ languages | English |

Pricing: starts from $199 a month
Best for: Business
Brightcove is known for its interactive video capabilities. Brightcove allows you to integrate interactive elements into pre-recorded videos and live streams. This includes features like clickable hotspots for deeper exploration, quizzes for knowledge checks, and custom forms for direct audience feedback. One valuable aspect inherited from Hapyak is the built-in analytics. Brightcove connects viewer interactions with popular marketing and CRM tools, providing a comprehensive view of how viewers engage with your videos. This data helps you refine your content strategy for better impact.
Elai | Brightcove | |
Pricing (Starts from) | $23/month | $199/month |
AI Avatars | 80+ AI Avatars | – |
Supported Video Platforms | Elai.io (watch, download, share via link and embed to your software) | Brightcove |
LLM Integration | + | – |
API | + | + |
Video Branching | + | + |
Custom Design Video Editor | + | + |
SCORM export | + | + |
Free Trial | + | – |
Supported Languages | 75+ languages | Chinese (Traditional), English, French, Japanese, Korean, Spanish |

Pricing: starts from $10,000 (Interactive video is only available on Vimeo Enterprise)
Best for: E-commerce
Vimeo offers something unique compared to YouTube: interactive videos. These videos let viewers engage with the content in new ways. Vimeo’s technology can even recognize objects and people in your videos, making it easy to add these interactive hotspots. This opens doors for creative storytelling, educational experiences, and even product exploration in e-commerce.
Elai | Vimeo | |
Pricing (Starts from) | $23/month | $10,000 |
AI Avatars | 80+ AI Avatars | – |
Supported Video Platforms | Elai.io (watch, download, share via link and embed to your software) | Vimeo |
LLM Integration | + | – |
API | + | + |
Video Branching | + | + |
Custom Design Video Editor | + | + |
SCORM export | + | + |
Free Trial | + | + |
Supported Languages | 75+ languages | English, Portuguese, Japanese, German, Spanish, French, and Korean |

Pricing: starts from $11,50 a month
Best for: Student Education
Edpuzzle is an interactive tool created for educators, allowing them to take existing YouTube videos or upload their own with interactive elements and voiceovers for the better learning experience. You can add two main types of interactions: questions and notes. These can be placed at specific places in the video timeline and will appear for students when they reach those moments. Notes even allow for the inclusion of hyperlinks for further exploration. Edpuzzle also provides teachers with the ability to view student results. It’s a great option for those who want to add basic engagement to existing videos.
Elai | Edpuzzle | |
Pricing (Starts from) | $23/month | $11.50/month |
AI Avatars | 80+ AI Avatars | – |
Supported Video Platforms | Elai.io (watch, download, share via link and embed to your software) | YouTube |
LLM Integration | + | – |
API | + | + |
Video Branching | + | – |
Custom Design Video Editor | + | – |
SCORM export | + | + |
Free Trial | + | – |
Supported Languages | 75+ languages | English, Spanish, Brazilian Portuguese, Indonesian, Italian, Japanese, and more |

Pricing: starts from $25 a month
Best for: Student Education
The ThingLink interactivity option allows users to add clickable hotspots to videos. These hotspots can reveal text, images, links, or even other videos. This can be a useful tool for providing additional information or context within a video. ThingLink also offers the flexibility to create interactive videos on a computer or phone. This can be helpful for adding hotspots on the go. You can’t create branching narratives where viewers pick their path, but it is good for educators, trainers, and anyone who wants to make their videos more interactive. Also, they have various pricing options to fit your needs and budget.
Elai | ThingLink | |
Pricing (Starts from) | $23/month | $25/month |
AI Avatars | 80+ AI Avatars | – |
Supported Video Platforms | Elai.io (watch, download, share via link and embed to your software) | ThingLink |
LLM Integration | + | – |
API | + | – |
Video Branching | + | + |
Custom Design Video Editor | + | – |
SCORM export | + | – |
Free Trial | + | + |
Supported Languages | 75+ languages | Dutch, English, Finnish, French, Hindi, Indonesian, Italian, Portuguese, Spanish, and Thai |
Freedom from Originality and Devotion to Education
The capacity of interactive video creation tools to turn learning into an active process is their greatest strength. There is an infinite amount of room for innovation, engagement, and education on these platforms for L&D leaders. Learners are transformed from bystanders to active participants in their own educational path when video content is enhanced with interactivity. This change promotes a more thorough comprehension of the subject matter and increases engagement and retention.
Additionally, contemporary audiences have a wide variety of learning preferences, and interactive videos accommodate all of them. Leaders in learning and development are able to make their courses more accessible and inclusive by using these platforms to make tailored content, branching storylines, and interactive evaluations.
The Big Shift to Interactive Videos
If learning and development leaders are prepared to adopt new technologies, the first step is to choose the correct interactive video company. The key lies in understanding their specific needs. What are your training goals? What are your learners’ objectives? How much interactivity do you envision? Do you need an assessment tool, a platform for building customized modules, or a way to create immersive simulations?
Interactive video solutions hold immense potential to revolutionize education and personal development. Platforms like Elai.io, ThingLink, Brightcove, Smaertzer, and Playposit offer a glimpse into the future of learning, where traditional study becomes an engaging adventure. By leveraging interactive video, learning and development leaders can create a more invested, knowledgeable, and ultimately, more competent workforce.