Product Explainer Videos: Sales Through the RoofVitalii Romanchenko
The reality of sales is that just having a great product is never enough to get the desired result. The need to reach out and communicate, finding ways to present the product in all its greatness… Well, those are crucial.
When I think about it, it seems to me that the key is being masterfully open and vocal about yourself and your makings and letting the world see and decide whether to cross paths with you or not.
Because all in all, it boils down to growth and courage: not being afraid to push limits, think outside the box, and be sure that every product has its audience.
And, of course, that audience needs to be found and reached.
The reality of modern product market
The world nowadays is fast and impatient. The rhythm of our lives does not give us much time to stop and figure everything out ourselves.
The product description is not clear? Customer lost.
The product description is way too long? Customer lost.
The needed information is just all over the place? Customer lost.
You see the pattern.
And it may sound harsh, but so is the reality of the market – and we have nothing to do but to obey it, play along and make the best experience out of the existent order.
Conclusion: it is critical to choose the correct format.
A product explainer video, of course, is an excellent choice.
What is a product explainer video?
This style of video is an excellent choice if you’re trying to communicate a concept, service, or idea to your audience. Your product is reduced to its bare essentials, spelling out why buyers should care about what you have to offer. So, every marketer’s digital toolbox should include a product explainer video or two.
A typical product explainer video is between 30 seconds and 2 minutes long. They can be found on web pages, emails, and, more and more commonly, YouTube ads. Even though it may appear difficult at first, we’ll break it down into a step-by-step guide in the following paragraphs to make things clearer.
Why use product explainer videos?
A video lets the potential customer pull back for a minute, relax and receive information. No straining, no additional brain work. All the explaining is delivered in an engaging matter.
The great news is that renting a pricy studio is not the only way to go. Our platform lets anyone create a product explainer video with a digital presenter just from text, straight from their browser.
Create a product explainer video: a step-by-step guide
Even if your budget is tight, you may still produce a top-notch product explainer video with a small team. With a little bit of knowledge and a video editor like Elai, anyone can create a high-quality product explainer video. This is how you do it.
Step 1: Start by creating an account
All you have to do is click on the “Try for free” button on our homepage. Many different plans are available, ranging from the Free and Basic to the Advanced and Custom, depending on how many minutes and features you need.
Step 2: Start from scratch or use a template
Using our video tools, you do not need to be an expert in the field of video production. To help you get started, we’ve put up a collection of high-quality product explainer video templates that you can use as a guide.
Step 3: Play around with aspect ratios
It is no longer enough to use horizontal videos for video marketing purposes. Elai’s builder has a variety of aspect ratios to choose from. Create product explanation videos that are square or vertical so that you may post them wherever social media platform you like.
Step 4: Target your audience with avatars
Make your video as relevant as possible if you’re trying to reach a certain demographic or geographic area. Tailor your message to your desired audience by picking from a choice of accessible avatars representing various ethnicities and occupations.
Step 5: Personalize everything
A product explainer video is an introduction to your brand, therefore it’s crucial to make it visually appealing. Add your own videos and images and customize the colors, text, and fonts to match your brand.
Step 6: Decide on the best audio
Music is commonlyused in product explainer videos. Setting the mood of a video relies heavily on it. You may either upload your own music or pick from a selection of Elai tunes in the library.
Step 7: Make it simple to share
It’s finally time to showcase your hard work to the world. Put a call-to-action into your product explainer video to inspire viewers to buy your stuff. Elai makes it simple to save, share, and post videos to all of your social network accounts.
Generate exciting product explainer videos with Elai.io
A product explainer video is always a great idea, no matter where you are on your marketing journey today. It’s an amazing way to showcase your product, explain how it may assist your potential clients, and point out its best characteristics.
A video with a digital presenter lets you benefit from the human presence without taking the attention away from the product. The way our brain works is interesting: we tend to focus better if there is another person. Why not consider this knowledge?
Creating a video is not hard work with Elai.io. And we strive to help your sales strategies and experiences be the best they can be.