video newsletter

A Guide to Personalized Video Newsletter and How You Can Use It to Grow Your Email List

Introduction: What is a personalized video newsletter?

Personalized video newsletters are videos that are tailored to individual subscribers. They are an easy way to stay in touch with your audience and provide them with the information they want.

A personalized video newsletter is a short, custom-made video that is sent out to a list of recipients on a regular basis. The content of the video newsletter can be anything from product updates to promotions, or even personal messages.

Video newsletters are becoming more popular as they can provide companies with an opportunity for two-way communication and engagement with their customers. Companies are using newsletters to reach targeted audiences with information about products, services, and company news.

A Brief History of the Personalized Video Newsletter

Video newsletters are a great way to reach out to your customers and provide them with personalized content. It can be used for both the B2B and B2C sectors, but it is especially effective for B2C.

Personalized video newsletters are a new way to send marketing emails. The idea is here that you will send a video newsletter instead of just an email. The videos will be personalized to show the customer how to use your product or service to solve something specific that they might have going on. 

A video newsletter can also be used to show off your company culture or give viewers a glimpse into the inner workings of how your company is structured. The idea here is that this use of video will help people become more invested in you and the products you are offering because they will be able to get a taste of what it would be like to work there.

The Benefits of Sending a Personalized Video Newsletter

Video newsletters are a great way to get your message across to your customers in an engaging and personal manner. This is especially true if you have a complex product or service that might be difficult to explain in the text.

The benefits of sending a personalized video newsletter include the following:

  • Increased conversion rates: A study by the Marketing Accountability Standards Board found that the conversion rates for video newsletters were 2.5 times higher than regular email newsletters.
  • More engagement: Video newsletters are more likely to be watched all the way through, which means they get more people’s attention than regular email newsletters.
  • Boost your SEO: Studies have shown that videos rank significantly higher in search results than images.
  • Features: You can use graphics, animations, and other features to make a video newsletter more interesting.
  • Increased trust and brand credibility: The personal touch of a live video makes it more likely that viewers will trust the message and feel like they know the brand better.

How to Send an Effective Personalized Video Newsletter

A personalized video newsletter is a video of a person talking to a viewer, who is interested in the topic. It can be delivered by email or on social media.

The type of content that you include in your personalized video newsletter depends on the audience and what you want them to know about.

You should keep these tips in mind when creating your personalized video newsletter:

  • Create a storyboard for your video before filming it;
  • Use different animations and transitions throughout the video creation process;
  • Add music to make it more engaging;
  • Include text overlays with subtitles for viewers who are hearing impaired. With Elai, you can choose to add subtitles with only one click when making a video. 

Create stunning video newsletters with the help of the video creator that is advantageous to you and your visitors. You can quickly achieve your goals with the aid of a variety of simple features. You do not need any prior knowledge of video creation or editing to utilize Elai; the platform is so simple to use that you will quickly become proficient.

Since Elai can convert words into videos and supports 69 different languages, all you actually need is a piece of scripted information for your newsletter. There are various video creation options that will elevate the experience, and you can use the Elai API to build several customized videos from a single script and a pre-made template.

  • There are templates available for many topics. You may rapidly accomplish the best results by searching by tag or scrolling through the complete list.
  • Alter the colors of the template. Change the default colors to ones that are unique to your company and brand.
  • Generate voice-overs for your video newsletters using digital avatars. Pick the one you like best or even use several in one video. You can also request a custom avatar to have a personalized digital company representative! 
  • The construction of a unique cartoon mascot avatar. Do you think it is necessary to increase the level of customization? Ask Elai to create a cartoon mascot avatar just for you.
  • The platform includes a built-in media library from which you may select the best images and videos for your project or upload and organize your own video content.
  • There is music here for every occasion. You can access a vast music library using the program and add a special touch to your video newsletter. 
  • Include animations. Make a lovely effect of the frames changing, or animate every single element separately – do what feels best. 
  • Play each frame while editing it independently. The difficulty in switching between the necessary segments is an issue with video editing. You work on each slide individually in until you achieve the best outcome.
  • If you require assistance, contact customer care. Our managers are available to you at all times to offer guidance or assistance.
  • Easily save videos. When the video is finished and prepared for usage, you will be notified by email. Direct download or sharing is possible with the Elai constructor. You can also use the embed feature and embed your AI videos using the HTML code. 

Final Words

When using the correct technologies, such as, creating video newsletters can be simple. You can create quality video content today and utilize it to grow your business in a matter of minutes.

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