Corporate Training Video Production in Modern Workplace
In recent years, corporate training has transformed significantly. One of the most vivid changes is the active use of corporate training videos. This shift is not just a trend but a response to a clear preference for visual learning in the modern workforce. Nowadays, people often find learning about new products or services more appealing through short, concise videos. This preference naturally extends to corporate training, where videos are vital for a more engaging and practical employee education experience.
Employees prefer watching a video to read documents, emails, or web articles. This preference for video also translates into better retention rates during training sessions.
Corporate training videos are not just about providing information; they are about creating an immersive learning experience. They can simplify complex concepts, demonstrate procedures, and provide real-life examples in a format that is both accessible and memorable. This introduction sets the stage for exploring the various aspects of corporate training videos, from production to implementation, and how they are reshaping the reality of employee development in modern businesses.
Why videos are better than texts?
This shift towards video-based training transcends simply staying abreast of tech trends; it’s fundamentally about tuning into a diverse workforce’s changing preferences and needs. The move towards videos in corporate training speaks to a deeper understanding of how modern employees best engage with and absorb new information. It’s a creative response to the challenge of nurturing a workforce that is as varied in its learning styles as in its roles and responsibilities.
Compelling facts support the effectiveness of video in corporate training. Companies are noticing tangible benefits in employee engagement and knowledge retention. In a pioneering case study, Microsoft discovered that video training could dramatically reduce the time employees consume information, making learning more efficient and time-effective.
This surge in video-based training is not just about the numbers; it reflects a changing workplace culture. Today’s employees value activity that is not only informative but also engaging and accessible. With their mix of visuals, narration, and interactive elements, videos meet these expectations head-on. They have the unique ability to make complex topics sound easier, showcase practical scenarios, and fit into the busy schedules of modern employees. As we delve into this trend, it’s clear that corporate training videos are more than just a passing fad – they are a vital tool in the toolkit of any forward-thinking organization.
Types of Corporate Training Videos
Corporate training videos come in various styles, each tailored to specific learning needs and preferences, enriching the training experience for employees. Here are some popular types:
1. Animated Explainer Videos
These videos utilize engaging animations to simplify complex concepts and make learning fun and accessible. Companies like Google often use them to explain advanced technologies.
2. Scenario-Based Training Videos
These videos mimic real-life situations, which is excellent for teaching practical problem-solving skills. They’re like short films that offer role-playing experiences in workplace scenarios.
3. Interactive Training Videos
These videos transform viewers into active participants. They include quizzes and interactive elements, perfect for immersive learning experiences. Deloitte’s leadership training videos are prime examples.
4. Microlearning Videos
Designed for quick, focused learning, these short videos are ideal for busy schedules, providing concise lessons on specific topics, similar to Adobe’s software function tutorials.
5. Expert-Led Instructional Videos
Featuring industry experts or company leaders, these videos offer personal insights and motivation, like the professional skill videos on LinkedIn.
6. Virtual Reality (VR) Training Videos
Offering a fully immersive learning environment, VR videos are used in industries where practical, hands-on training is essential, such as Boeing’s pilot and technician training.
Each offers unique benefits, creating a dynamic and inclusive training environment that caters to various learning styles and makes professional development effective and engaging.
Corporate training videos are versatile tools used across various departments and for different training purposes. Let’s see some corporate training video examples to illustrate how they effectively address diverse training needs:
- Onboarding and Orientation Videos
These videos are the first step in a new employee’s journey, introducing them to the company culture, values, and policies. For example, a large tech company might use an engaging video to showcase its history, mission, and workplace environment, making new hires feel welcomed and informed from day one. - Corporate HR Training Videos
These are crucial for educating employees on important HR policies, such as workplace conduct, diversity and inclusion, and benefits information. A multinational corporation, for instance, might use an animated video to explain its complex benefits package in a simple, understandable manner. - Safety and Compliance Training Videos
Used to ensure employees are aware of safety protocols and legal compliances, these videos are particularly vital in industries like manufacturing or construction. A construction company could employ VR training videos to simulate safety scenarios, giving employees a safe space to learn and practice. - Skill Development and Technical Training Videos
Focused on enhancing specific skills or teaching new technologies, these videos are often used for continuous learning. A software company, for example, might create a series of microlearning videos to train developers on new programming languages or updates in software. - Leadership and Management Training Videos
These videos aim to develop leadership skills among managers and supervisors. They typically feature expert-led sessions or scenario-based simulations. A financial services firm could use interactive videos to train managers in conflict resolution, decision-making, and team management skills. - Customer Service Training Video
Essential for customer interaction roles, these videos teach effective communication, problem-solving, and customer-handling techniques. A retail chain might use role-play videos to demonstrate ideal customer interactions, offering practical examples for employees to learn from.
Each of these examples demonstrates the adaptability and effectiveness of video for corporate training in addressing a wide range of training requirements. From onboarding new employees to refining specific skills, these videos provide a dynamic, engaging, and efficient way to ensure a well-trained, knowledgeable workforce.
Is corporate training video production expensive?
Using a platform like Elai.io for corporate training videos can make them more engaging and cost-effective. Elai.io uses AI to create video avatars and convert text to video, so you don’t need to rent a space, buy expensive equipment, or use complicated software. You do not need a corporate training video production company anymore. This makes producing professional videos easier and cheaper. The platform lets you choose different avatars and voices, making the videos more enjoyable for employees. Plus, updating the videos when necessary is easy, keeping the training material fresh and relevant.
Elai.io’s approach saves money because you don’t need actors or filming locations. You can spend more on improving the content instead of worrying about filming costs. You do not need a whole corporate training video company. The user-friendly platform lets you add graphics and animations, making the videos informative and fun to watch. This matches today’s need for quick and engaging learning tools.
To sum up, corporate video training has become crucial to training employees today. They make learning more exciting and are easy to adapt to different needs. With many types of videos available, like animated or virtual reality, these tools meet the varied learning styles of employees. Technology like Elai.io makes creating these videos easier and cheaper without losing quality. This shift towards using videos for training is a big step forward for companies, helping them teach their staff effectively while saving money and time.
