Personalized sales messages
for MacPaw

See how MacPaw improved their sales flow with the help of personalized video messages
Use Case
Personalized Video
Department
Sales
MacPaw

MacPaw is a software company that focuses on developing solutions for Mac that improve the user experience and make it simpler and more productive.

The MacPaw solutions are primarily aimed at elevating the Apple user experience; however, the company has also created tools for Windows OS users.

500+ employees
Founded: 2008
we spoke with macpaw’s head of sales regarding their use of Elai for personalized marketing campaigns
The challenge

The MacPaw sales department works hard, managing a massive outreach and communication flow.

They wanted to find a new, personalized approach for their clients that would drive results and keep people satisfied. This is when MacPaw turned to Elai and dived into the AI-generated video solution. 

The solution: Personalized sales messages

MacPaw found the most value in creating personalized sales video messages. The Elai API allowed them to generate videos that address each client personally from a single script. 

Elai saved MacPaw hours of work spent on video production and helped them focus on delivering results.

Personalized sales messages may be the key to growth

Each and every one of your clients is someone else’s client; which means they get tons of mail every day. To really stand out and be the winner who gets their attention, you need something extraordinary. Personalized video sales messages speak to one’s emotions and evoke trust. It is still a new trend, which means you get to use the fresh approaches.

Benefits
01.    Ability to generate personalized video content with an API.
02.    Significant cost reduction.
03.    Automated translation in 75+ languages.
04.   Video render time takes minutes, not hours.
Results
01. 
Reach:
Personalized video content helped MacPaw reach prospects globally
02. 
Engagement
Significant Increase in Engagement from Email Campaigns
03. 
Cost savings:
With Elai, companies like MacPaw save 100% on average on video content production.
Working with Elai

The MacPaw’s Elai journey started with a personal consultation on their needs and pains and how Elai can tackle them.

The company was given an e-tour around the platform and the Video Editor, and advised on AI video creation best practices.

Advice for new Elai users

When using Elai, becoming a pro video creator is easy.

Do not be afraid to start with one of the many Elai video templates to get an idea of what possibilities the platform can offer, or email [email protected] for the answers to your questions.

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