real estate video marketing

10 Best Practices for Real Estate Video Marketing

Real estate listings with videos get significantly more inquiries and interest than those without the usual content. It can be the sole reason to look closely at real estate video marketing. Simply put, real estate video marketing creates and promotes a real estate listing or business.

From a marketing standpoint, businesses can use such content to generate leads, increase brand awareness, or provide more information about a property or company. 

Real estate video marketing typically involves creating videos that showcase properties for sale, highlighting the features and benefits of a particular location, or providing educational information about the real estate industry. 

If you are interested, take a look at a guide to video marketing for real estate.

Does video help sell real estate?

While the video does not guarantee the sale of a property, it is an increasingly popular marketing tool that agents use to help sell real estate. A well-produced video can give potential buyers a virtual tour of a property and help them visualize what it would be like to live there.

Homeowners are more likely to contact a real estate agent who uses video materials for work. The same goes for prospective buyers who might like a particular location, thanks to the video material presented in the listing. 

Suppose a real estate agent creates a video tour of a property they are trying to sell and posts the video online. In that case, it could potentially help generate interest from buyers. 

How to make a video about real estate?

How to use video in real estate video marketing is a complex question, but we’re here to help. Creating a real estate video can involve many actions you should consider beforehand. Yet, let’s go through the essential steps you need to take to create one. 

The first step is to find a focus for the video. What aspect of real estate do you want to highlight? Will a documentary-style video be informative or a light-hearted, entertaining video?

Then, start planning the content. What information do you want to include? What stories will best illustrate your points? As you develop the content, keep your target audience in mind. Once you have the content planned, it’s time to start thinking about production. What type of equipment will you need?

Keep your overall goal in mind as you start putting together the pieces of your video. What do you want viewers to take away from your promotional video? You can create an engaging and informative real estate marketing video with careful planning and execution.

Types of real estate videos you can make

There are a few types of videos that can boost real estate sales. Take a look at some of the most popular ones, as follows.

1. Property video tour.

Provide your prospective customers with an immersive viewing experience, which is a great way to introduce your service to its fullest. An introductory listing video can showcase the property, introduce prospective buyers to the neighborhood, and provide an outlook on the real estate’s benefits.

2. Promotional business video.

This real estate video marketing type is a great way to generate interest in your listings and attract potential buyers. This video type can showcase your listings, highlight your unique selling points, or provide an overview of your services.

3. Testimonial video .

A testimonial video is a great way to build trust and credibility with your target audience. This type of video can be used to showcase satisfied customers and provide an overview of your services, regardless if you’re a realtor or a real estate business.

4. Explainer video.

An educational video is a great way to educate potential buyers about the process of buying a home. An explainer video goes through the steps involved in purchasing a home, provides tips on what to look for when touring homes, or explains the mortgage process in detail.

10 tips for creating great real estate marketing videos

1. Start with a script. 

Creating a video without a script is like going on a road trip without a map. You might end up in the right place, but it’s going to be a lot harder (and more frustrating) than if you had planned your route in advance. Starting with a script will help you stay on track and hit all the key points you want to make. It doesn’t have to be long or complicated—just enough to give you a basic outline of what you want to say.

2. Keep it short and sweet. 

People have short attention spans, so make your videos short and to the point. Real estate marketing videos should generally be between one and five minutes long. Any longer than that, and you run the risk of losing your viewers’ attention.

3. Show off the property’s best features.

When potential buyers watch your video, they should walk away feeling like they know the property inside and out. To achieve this, showcase the property’s best features, including any unique amenities and selling points.

4. Use B-roll footage. 

In addition to showing off the property’s best features, be sure to include some “B-roll” footage as well. B-roll is additional footage that helps paint a picture of what it’s like to live in that property. Consider including shots of the neighborhood, local schools, or nearby parks.

5. Use professional-quality video. 

If you really want your videos to stand out, it’s worth investing in professional-grade equipment. High-quality video will make your business look more polished and trustworthy — two essential qualities in the real estate industry.

6. Use strong visuals. 

Real estate video marketing is all about visuals, so make sure your video has strong visuals. Use high-quality footage and images, and edit them professionally. Pay attention to lighting, angles, and composition.

7. Incorporate graphics and effects. 

Graphics and special effects can help grab your viewers’ attention and make your video more visually appealing. When used sparingly, they can be a great way to highlight important information or add some visual interest to your video.

8. Optimize for search engines. 

Just like with any other content, optimizing your videos for search engines is vital. It means including relevant keywords in your title, description, and tags. By optimizing your videos for SEO, you’ll be more likely to show up in search results—and get more views as a result.

9. Hire a professional voiceover artist. 

A professional voiceover artist can take your video to the next level. A well-written and well-delivered narration can help engage your viewers and keep them interested in the property.

10. Invest in promoting your video.

Once your real estate marketing video is complete, don’t just sit back and wait for people to find it. Share your video on social media, your website, and any other channels you have at your disposal. You can also reach out to local news outlets to see if they’d be interested in featuring your video on their websites or social media channels.

What real estate marketing videos can you create with Elai?

Creating decent real estate video marketing content is now easier than ever with a full-fledged video creator. Elai is a user-friendly real estate video maker capable of delivering a fully-narrated video using AI. Just choose one of many built-in avatars, insert your text script that will be converted to narration, and customize your presentation in just a few clicks. 

Moreover, you can pick some music and add your video to polish your real estate presentation. The ease of use, flexible customization, and AI technologies help Elai stand out from other video creators. Get a chance to boost your real estate sales with videos that will take your business to the next level.

Final Remarks

The use of real estate video marketing is on the rise, and for a good reason. Video is a compelling medium that can help you connect with your audience on a personal level, and it is also a great way to showcase your listings in their best light. 

If you are not already using video to market your real estate business, now is the time to start. Your competition is likely already using video, and you don’t want to be left behind.

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