How to Use Onboarding Video in the Working Process
Welcoming a new person to the company is a vital experience for an employee. Companies across the globe improve how to onboard employees to retain the workforce, reduce turnover, and make a decent introduction to the new role.
That’s why more enterprises turn to include onboarding videos to make the employees’ first steps more appealing.
Let’s jump in and learn how to create an adorable onboarding video, review its key benefits, and learn about new ways for employee engagement.
What is an onboarding video?
An onboarding video is used to help new employees or customers learn about a company, its products, or its services. Onboarding videos can orient new employees to the company culture and values or give customers an overview of how to use a product or service. You can use this content to onboard new employees about all processes and procedures.
Sometimes, an onboarding video can capitalize on telling a brand story. In other cases, onboarding visual content can be aimed at customers to make a well-rounded introduction to your service. Visual content may vary in length, but they are usually concise and to the point. Overall, a decent onboarding video can improve hire retention, boost productivity, and make a solid introduction to your company.
Why use video for onboarding?
The reasons to prefer video content over paperwork are countless, ranging from cost-effectiveness to saving time for all sides involved. Videos can help your employees or customers learn about your company’s culture, values, and expectations when used correctly.
Here are just a few reasons why visual content for onboarding is becoming more prevalent:
- Engaging
Visual content is a more engaging way to onboard new employees than traditional methods like reading manuals, holding one-on-ones, or attending never-ending meetings. Videos can grab people’s attention for longer and make the onboarding process more engaging and interactive.
- Informative
A decent onboarding video provides listeners essential information about your company’s history, culture, values, and more. Visual content better conveys the message about the company policy, the team, and particular work nuances.
- Time-saving
Visual content saves you time usually spent on onboarding by reducing the need for lengthy meetings or one-on-one training sessions. It’s because they can be watched at the employee’s convenience and paused or rewatched as necessary.
- Cost-effective
It’s a cost-effective way to onboard new employees, as some videos can be reused for different cohorts. It’s in contrast to traditional methods like printed manuals and online documents, which can quickly become outdated and need to be constantly updated.
Video onboarding is not the best way to onboard users
While an onboarding welcome video works well for employees, there’s no guarantee it’ll work just the same for your customers. Suppose your target audience is dispersed through various languages, time zones, and sociocultural discrepancies. Then, you must create different versions, each suited for a particular audience’s cohort. If you’re a B2B business, arranging a call to discuss all potential details is often better.
For B2C enterprises, there is no urgent necessity for visual content when a printed manual for hardware can work better. Also, kindly consider that video onboarding requires lots of preparation to determine how to engage with customers. Below, you’ll find out some of the best practices to introduce onboarding videos to customers.
Best practices of customer onboarding videos
When you’ve decided to introduce an onboarding video for your customers, you have to learn the best practices to execute it flawlessly. Here are some of the best things you’d want to do to onboard customers to your product smoothly:
- Keep it short, so the visual content is short, sweet, and to the point. It should not be longer than a few minutes, as you don’t want to bore your viewers or lose their attention.
- In addition to releasing polished visuals, use visual aids, such as graphics, animations, and live-action footage to help explain complex concepts.
- Your video should include a visible call-to-action (CTA) at the end, encouraging viewers to take action and become more interested in the product.
When you create onboarding videos following these recommendations, you can be confident that your content will perform better in the long run.
Where & when to use videos during the onboarding process?
How to use video in the onboarding process to fit in time and place? It hugely depends on what type of onboarding you’re planning to release. If it’s the meet-the-team type of visual content, it’s an excellent introduction for employees who’ve just come to the company.
Regarding the knowledge handoff, an employee must prepare visual content to specify all projects, technical details, significant tasks, people involved, and other insider information. The end result is then forwarded to a person replacing the previous specialist.
A general rule of thumb on when and where to use visual content is to determine the type of content, consult your department, and customize it properly.
Create an onboarding video with Elai
Сreating appealing visual content from scratch can be complicated for a company that previously relied on paperwork. With Elai, you can create a flawless onboarding video, either for your internal purposes or for the customer side.
Embrace AI-powered onboarding videos into your employee training process. With Elai, make the most of real video footage, custom avatars, and video presets.
There’s no better way to give an inside look at your company’s flow and adapt the footage to your orientation purposes. Since Elai’s onboarding video maker is streamlined and automated, you get a chance to create an onboarding video within clicks.
Conclusion
To reiterate, orientation and onboarding visual content is a hot topic that your company should consider for working with customers and internal hiring processes. Engaging, fresh, and to-the-point videos help create an effective onboarding, transforming the overall experience and cutting the turnover rate.
Now that you know what comes with making an excellent video for onboarding, it’s time to act.
Start working on delivering a great onboarding or orientation video for your employee or customer with Elai today!
