video learning

Video Learning VS Text Learning: 5 Things You Need to Know

In the digital age, knowledge transfer is faster than ever. With online resources, learning can happen at any time and from anywhere. Learning through videos is a great option for saving time and retaining information. But not everyone prefers video over text or vice versa.

Learning new information is never easy, especially when it comes to technology that changes quickly. It is challenging to know which style of learning you prefer, let alone which style will make you retain information better. Consider your personal needs before choosing one method over another to help you make the right decision for your circumstances. Here are 5 things you need to know about Video vs Text Learning:

What is Video Learning?

Video learning is the use of video or audio-visual content as a means of learning. Typically, this involves a teacher or instructional designer recording themselves talking about the subject matter. However, thanks to modern technology, there is a shift in this trend: now, educators create AI videos with digital avatars using text-to-video makers. 

Different students will have different preferences for learning, so some people may prefer to learn via video while others may prefer to learn via text. Video learning can take several forms, including self-paced instruction or one-on-one instruction. Video learning is often used in distance education or in corporate training where individuals are unable to attend a physical location to receive instruction. Video learning does not only apply to the visual aspect. Audio-only learning involves the use of sound, such as music, narration, and speech to engage the learner. This is very effective for concepts that are more abstract or for people who have a hard time visualizing concepts such as business ideas or chemistry concepts.

What is Text Learning?

Text learning is the use of text-based content, such as written language, diagrams, images, and other visual representations, as a method of instruction. It is most commonly used in the classroom setting where educators can write out the knowledge they wish to impart to students. Students often use textbooks in the classroom, which are usually printed books or ebooks containing educational materials. Other students may use online books, which may be available in printed or digital forms. Students also use textbooks to learn outside of the classroom, such as during summer breaks or when traveling. While it is possible to use online books when out of the range of an internet connection, printed books are more portable.

Why Video Learning is Better Than Text Learning?

No matter how you look at it, video learning is better than text learning in a few ways. Let us discuss them. 

  • Visual Processing. Humans are visual creatures, meaning that the majority of people process information better when it is visual, rather than only auditory or only in writing. Even people who are considered “left-brained” or more analytical are better served by visual presentations. 
  • Improved Retention. Research shows that visual information is better retained than non-visual information. Retention rates for visual information are around 80%, whereas non-visual retention rates rarely exceed 50%. 
  • More Interactive. Visual information can be more interactive than text because it can be accompanied by diagrams, charts, graphs, or illustrations. Text is limited to words or small sentences. 
  • Easier to Create. Visual content is often easier to create than text content because visuals do not need to be as long or detailed. You can use visuals to illustrate a concept, give examples, or make your point without spending a ton of time writing or rewriting. 
  • Easier to Adapt. Visual content can be more flexible than text content because you can rearrange or edit without having to rewrite a long paragraph. You can also create multiple versions of your content. When using an AI video maker, it is easier than ever.

What Are the Advantages of Text Learning?

While video learning is better in some aspects, text learning comes out on top in other areas. Let us look at why. 

  • Scannability. Text can be scanned through easily, while video leaves no such option. For some, looking through their learning materials quickly is highly important. 
  • Something we are used to. If you are a fan of tradition and would like to teach with typical methods, then the text is your way to go. 
  • Printability. In case you value the ability to print and hand out your learning materials, then the text is right for you. Such an approach may especially feel good for students who are back in the classroom after the pandemic. 

Which is the Best Option for You: Video or Text?

As you can see, there are many benefits to both video learning and text learning. The trick is to know which method will work best for you. Let us break it down. 

  • Visual Processing. If you are more visual, or if you tend to process information better visually, then visual learning is ideal for you. 
  • Improved Retention. If you prefer to retain information better when it is visual, then video learning will be the better option for you. 
  • More Interactive. If you want to be more interactive with your learning, or if you want to add more visuals, then video learning is for you. 
  • Easier to Create – If you find it easier to create video content, then video learning is ideal.
  • Easier to Adapt – If you want to be able to easily adjust your content to suit your needs, then text learning is the way to go. 
  • Scannability. If you want to be able to quickly scan through your learning content, then you should choose text. 
  • Printability. If you would like to print anв hand out learning materials when in the classroom,  then text learning is the way to go.

Final Words

Choosing between video learning and text learning can be a difficult decision. Both forms of learning have strengths and weaknesses, and it is up to you to decide which one will work best for your needs. Or, do not feel pressured to choose one or the other. Use the strengths of both to your advantage.

Share this post