video marketing is important

6 Great Reasons Why Video Marketing Is Important

The future is already here. According to Wyzowl’s statistics, more than 60% of businesses have decided to start using video content marketing. For 82% of businesses, video marketing is important in terms of the overall plan of action. Video is advancing at a rapid pace and will likely reach new heights sooner than we expect.

Marketing with video is unquestionably the newest tool in your arsenal. Perhaps you’re still on the fence. Is it really worth it to think about using videos to promote your business? Do you have the ability to develop and then use video content in your marketing?

In a nutshell, the answer is “yes.” It’s not just because everyone else is doing it, but because the video is one of the most adaptable and beneficial digital marketing tools available.

In this article, we’ll show you why video marketing is important and give you some pointers on how to make your first video.

What should I focus on?

When a video is being produced, it is not unusual for a large number of people to be involved. In order to create a successful video, you’ll need to keep a few things in mind.

Let’s take a look at some of the most basic questions you’ll need to address:

  • Who are you trying to reach?
  • What is the end goal?
  • Where will the video be hosted?
  • How much money do you need?
  • What are the guidelines for creativity?

To transform your business, answer these questions and you’ll be on your way to creating a powerful video marketing strategy.

6 main reasons why video marketing is important

At the beginning of your marketing funnel, video is one of the most effective ways to raise awareness of your brand. For the most part, today’s consumers demand information more quickly. What could be better than a short and sweet video to fit that description?

So, what are the reasons why video marketing is important?

1. Everything is explained in video marketing.

Are you introducing brand-new service or product? Using video, demonstrate the process. Over 98% of internet users say they’ve looked up information about a product or service by watching an explainer video.  Moreover, most businesses who use video marketing say their homepage explainer video is effective.

Let’s say you’re trying to convey a complex idea. Make animated videos. No amount of text or real-time video can compare to the power of animated graphics in bringing abstract ideas to life. A perfect blend of fun, nostalgia, and simplicity is found in animated videos. And they do the trick.

Using videos to promote your product or service is a great way for customers to learn about it quickly. This not only attracts new customers and boosts sales, but it also improves customer satisfaction.  For any company looking to animate stale data, educate their workforce, or demonstrate their brand’s potential to a target audience, video is the way to go.

2. Google is crazy about videos.

Google is, as we’ve all heard, a giant. Search engine rankings have improved significantly since it purchased YoutTube, and videos have benefited greatly from this. In fact, you have a 53% higher chance of ranking on the first page of Google if you include a video on your site’s landing page. In addition, videos extend the amount of time that people spend on your site.

Your videos should be optimized for search engine optimization (SEO) on YouTube. Titles and summaries should be eye-catching. Promote your website, products, and services by including a backlink. Give potential customers a path to take the next step.

3. Video demonstrates a high ROI.

Despite the fact that video advertising isn’t always the most straightforward or least expensive form of advertising, 83% of companies say that video advertising provides a good return on investment. It may not be the simplest or cheapest task, but video production pays off big time.

Your videos don’t have to be perfect, which is another good thing. It’s all about the content! Most people are put off by videos that don’t adequately explain a product or service, according to recent research. So, all you need to do is ensure that your video accurately portrays your service or product.

To ease your anxiety, you’ll be glad to know that video editing software is becoming more user-friendly and more reasonably priced.

4. Videos foster trust.

The goal of content marketing is to build long-term relationships with your customers. Guess what else? Viewers and potential customers can gain a lot of trust from videos. Videos help customers overcome their skepticism about buying online by making them feel more connected to the seller and thus more likely to make a purchase.

The foundation of sales and conversions is trust. It’s important to build trust, but that’s not the only goal. Don’t push your products; instead, give people a reason to come to you by educating and entertaining them.

The power of video is undeniable. Video content is more likely to capture our attention and elicit an emotional response from us. And when it comes to attracting customers, YouTubers are the most powerful social media influencers. As a result, if you’re serious about content marketing, you need to be serious about video as well.

5. Videos increase sales and conversions.

Creating videos is a lucrative business opportunity. Conversion rates can be increased by as much as 80% when using landing page videos. As a result, videos have the potential to drive revenue. If you think about it, the video’s effectiveness isn’t that surprising.

Vision is, after all, our most predominant sense. For the most part, all of the information that makes its way to our brain is visual. So, if still images can already significantly increase interest, just think about what moving pictures can do for your company.

According to research, 74% of people who watched an explainer video about a product or service went out and purchased it. So start creating your exciting product videos right away!

6. Video promotes social sharing.

According to the Social Media Marketing Industry Report, in 2015, 60% of social marketers used video content, and in 2016, 73% of respondents planned to use video content in their marketing efforts. They certainly did. 92% of people who watch videos on their mobile devices now post the videos to social media. Using this method, you can reach a large audience in a short period of time, allowing you to build brand awareness.

Video marketers, on the other hand, must keep in mind that, on social media, people tend to share their feelings rather than facts. If a branded video is entertaining, 76% of users say they will share it with their social networks. Produce amusing videos that people will want to share on social media. Even though they don’t provide a direct return on investment, social media shares can drive more traffic to your website, which can then lead to more sales.

In conclusion

In recent years, video marketing has become both more affordable and more commonplace than ever. Progress in technology is one reason for the rise in popularity of video content, but another is the ease with which it can be shared globally. 

Making marketing videos for your company involves creativity as well as knowledge of human behavior.  The combination of these ingredients allows for advertising miracles at a low cost.

Elai is a high-tech start-up that brings together techies from all over the world. Creating high-quality video content is simple with our AI video generation platform.

Interested in learning more? Please don’t hesitate to contact us.

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