Future Of Video Marketing Is AI: 5 ReasonsVitalii Romanchenko
Artificial intelligence has a significant influence on digital marketing. An indisputable fact in the last decade. Marketing and business professionals now have at their disposal a wealth of useful data, insights, and tools thanks to advances in AI.
It’s no secret that artificial intelligence has had a good influence on video marketing. AI is becoming such an important aspect of video marketing techniques that some people can’t imagine living without it.
If you want to grow your business in the future, you should take advantage of the newest technologies and everything they have to offer. Do you want to know how AI works and why it is the future of video marketing? In this article, you’ll discover all of this and more.
What is artificial intelligence (AI)?
To begin, you have to understand how AI works. AI refers to computer systems that can accomplish activities that would ordinarily need human intellect. Its component, machine learning (ML) examines the algorithms and statistical models that computer systems employ to execute a task.
In AI content marketing, it is being utilized to add a layer of complexity to the production process. This might range from automating complex operations like adding effects and text overlays to providing marketers with data regarding viewer engagement to help them make important content strategy decisions.
AI is here to stay, so let’s take a look at what it can do for your business!
Why should video marketers use AI? 5 main reasons
Something that piques the target audience’s interest, such as interesting and educational video material, is more likely to encourage them to click and respond. Creating this kind of material needs the support and data that artificial intelligence can provide.
Here are the most important reasons why video marketing needs AI.
1. Ease your workload.
Shortening the entire production process is a dream come true for video makers thanks to AI. Aside from gaining insights, it may also speed up, improve efficiency and increase accuracy in a variety of tasks. From video curation to editing, artificial intelligence may be of great assistance today.
When you’ve finished shooting your videos, machine learning technologies may help you with any type of editing. From the removal of objects to the application of color adjustments and visual effects, you can count on fast and efficient video editing. Furthermore, AI’s data analytics allow marketers to come up with relevant content straight away.
2. Choose your targets.
Promoting your product or service through artificial intelligence video is critical if you want to reach your intended audience quickly and successfully. It’s a good thing there are so many tools to help you get your message out there. You may use a variety of tools to determine your buyer persona, ranging from artificial intelligence-driven social media ads to cross-channel advertising platforms.
In fact, the video promotes 64% of viewers to buy the product. And it’s not hard to see why—video brings items to life in a way that mere words cannot. Now, you can rest assured that your AI-generated videos will be seen by their intended audience, resulting in higher conversion rates.
3. Personalize more.
Today, targeted marketing is critical for a variety of reasons. Not only does it increase client interaction, but customers have also learned to demand a more personalized message in the digital world. Generic marketing material will soon be a thing of the past thanks to the ever-increasing amount of personalization AI content marketing provides.
According to the research, 40% of shoppers say they return to brands that offer a personalized shopping experience. And what better approach to tailoring your marketing plan than using AI? By using data from social media advertisements and analytics, you can better target your marketing efforts and reach the correct demographic for your brand.
4. Test your video marketing.
A whopping 52% of marketing professionals say that of all online content types, video is the one that gives them the highest return on investment. Nevertheless, many smaller firms are hesitant to engage in a new channel unless they are certain that it will provide them with a positive ROI. Now, using AI analytics, they can test their video material and evaluate how it performs before making a more wide rollout.
Analytics powered by artificial intelligence can reveal which of your pieces of content has the most potential to pique the interest of your intended audience and increase conversions. Businesses will be more ready to invest in video content if they have a clear idea of what it can accomplish.
5. Create social media-friendly videos.
Every day, people watch more than 100 million hours of video on Facebook, making video marketing on social media a good bet for your business. To be successful on social media networks and have a larger reach, you must publish on a regular basis. However, you also need original and high-quality content, which requires a great deal of time.
Artificial intelligence (AI) is a good place to start if you’re feeling a little lost in the social media world. Using machine learning technologies, you can make videos quickly, arrange them to be posted at the proper moment, and get updates on people’s interest in your artificial intelligence videos at all times.
What may go wrong when employing AI in marketing?
Artificial intelligence and the algorithms that power it will have a profound impact on the future of video marketing. We must, however, be aware of the potential risks and ethical aspects before allowing computers to make critical decisions for us.
The primary fear is that AI may cause harm to humans, particularly the most vulnerable among us, such as children and the aged. Thus, it is critical for advertisers to examine their algorithms for biases. People should not be targeted based on sensitive data such as age, ethnicity, or gender.
How morally upstanding is Elai? It is expressly prohibited to use the videos created on the platform to disseminate political propaganda or objectionable content. Our AI-based service will not permit the posting of deepfakes or anything that impersonates politicians or celebrities. Finally, we will never make an avatar of someone without first obtaining their consent.
How to use AI to improve your video marketing?
The use of artificial intelligence may be a strong tool for any company that wants to expand. The greatest way to include AI into your video strategy is to be innovative. The possibilities for incorporating it into your artificial intelligence videos are nearly endless, and you can get started right now.
However, the most successful method to include AI in your marketing campaign is to use AI-generated videos with virtual presenters. With Elai’s solution, you can make fascinating videos with realistic human avatars in no time. It’s as easy as pressing a button to create a video that can be translated into 69 other languages.
Below, there are the basic steps that will have you on your road to making appealing videos for your marketing plan.
Step 1: Sign up for an account.
Creating an Elai account is as simple as clicking the “Try for free” button on the homepage of our website. Yes, all you need to get started is an Elai account. No further software is required.
Step 2: Choose a template or start fresh.
Find the right video template by browsing through our extensive collection of examples. You may always start from scratch and design your own or utilize a white background.
Step 3: Experiment with different ratios.
For video marketing purposes, horizontal videos are no longer sufficient. It’s best if your video has a wide range of aspect ratios so that you may share it on any social media platform.
Step 4: Relate to your audience.
The more relevant your video is, the more likely it is to be seen by your target audience. Using the appropriate narrator and the language together is one way to accomplish this goal.
Step 5: Personalize everything.
Your marketing video is an advertisement and the first impression of your product, thus aesthetics are important. Customize your video by importing your brand’s logo and fonts, as well as using our vast library of cool stock footage.
Step 6: Pick the best sound.
When choosing music for your video, keep the emotional content in mind. Go through a collection of Elai tunes, or upload your own. You’re in charge.
Step 7: Make it easy to share!
Once you’ve finished editing your video using Elai, you can easily save, publish, and share it across all of your social networks.
The future of video marketing with AI
Businesses will benefit greatly from AI’s role in video marketing in the future. It gives companies the ability to customize their content and modify their whole video marketing strategy using analytics. A win-win situation for both brands and customers.
In general, the future of video marketing’s use of artificial intelligence (AI) appears promising. It is and will likely be an important tool, assisting companies in creating relevant video content for their particular target audiences.
Because so few enterprises have yet to grasp its significance, the competition isn’t as fierce as it could otherwise be. So why not take advantage of this and use AI content marketing to set yourself out from the competition?
Don’t be afraid to speak out if we’ve got your attention. Let AI-generated videos be part of your marketing strategy now by signing up to Elai.