How to Use Video Marketing for Businesses in Any FieldVitalii Romanchenko
With this article, you will learn how to create the best video marketing strategy and get the most out of it.
Today, video content is so popular that you cannot ignore it; therefore, you should use it in your practice. How to build a successful video marketing strategy for any type of business? What to do step by step to gain the goals you have. Learn in the article below.
How to Use Video Marketing for Businesses in Any Field: an Ultimate Guide
Video creation technology is becoming more simple, and more and more tools and platforms are appearing for the distribution of video content. This contributes to the active use of content video marketing to promote products and services. This method of advertising has many forms and is suitable for different types of businesses in various industries.
What exactly is video marketing?
Video marketing is a tool that allows you to attract new customers, improve audience loyalty, sell more, and increase brand awareness in the market. The possibilities of strategies built on video content are unlimited. Each company determines what goals, and results, it wants to achieve. It is difficult to combine all the knowledge because of the different approaches practiced. But let’s try to do it.
Why is Video Marketing Important?
Nowadays, generating video content can be as simple as watching videos: you do not have to waste much effort and time. Online media consumption has grown significantly since the pandemic, and it continues to grow. Ignoring such a powerful promotion channel means deliberately giving up on all of the video marketing benefits, and most importantly, the presence in the target audience’s field of vision.
To really understand the importance of video marketing, pay attention to the following factors:
- According to Google, audiences in the US spend an average of 19 hours a week watching videos;
- YouTube and TikTok audiences are growing daily. At first, TikTok’s main audience was teenagers, but now it is full of people aged 25 to 45 who can be potential paying customers for many businesses;
- Instagram and Facebook are platforms that initially focused on photos and text content, but recently the functionality of these social networks has focused on actively promoting video content.
Marketers say that the cost of acquiring each customer is growing, but thanks to video content, the average time on the page goes up; the customers’ loyalty increases, conversion and sales rates, and company profits increase.
The Main Things You Should Know Before You Start
The benefits of video marketing are definitely appealing, so you might feel like you have no choice but to give it a try. Content video marketing makes your strategy stronger and more effective, but it should be based on available resources, not only on expectations. Here are some tips for video marketing that can help you on your way.
Be realistic about your opportunities
Develop a business video marketing strategy based on the company’s budget, capabilities, location, and other resources. The truth is that it is not just big companies that can afford to create videos. Video marketing for small businesses works even better, forming a private, exclusive atmosphere. People feel like they belong to a circle of like-minded people, where everything is familiar and comfortable. Therefore, small business video marketing can start with building relations with the audience on social networks. Sometimes, that is enough for the beginning.
Surprisingly, users trust videos of low quality more. In contrast, studio videos that are retouched, have good lighting, and are of high quality, can sometimes seem artificial, so consumers may perceive them worse.
Set a specific, achievable, and time-bound goal
Your business can use video marketing to achieve one or more goals:
- Improving brand awareness and familiarity with the product;
- Establishing high-quality close communication between company representatives and clients;
- Having better user training and more clear instructions;
- Recording customer stories that increase audience loyalty and trust.
These are rather abstract concepts, so you should set clear deadlines and KPIs that you need to achieve to promote effectively. What could it be? For example, plan to create two videos for each product or type of service, or choose a list of the most common consumer questions and answer each of them. Another option is to go live on specific days and interact with customers. All these tips for video marketing will help you get started, work systematically and achieve your specific goals.
Create a character
There are many video marketing tips, but the main thing is to understand who your audience is, who exactly you are communicating with. Character is a rough portrait of your customer, so try to learn as much as you can about your average client.
What exactly do you need to know about your target audience?
- Age and gender;
- Fields of professional activity;
- What they like, their interests.
If you, even roughly, understand who your client is, it will be easier for you to write a script, find the best topics, and choose a video style.
Choose the best video marketing tools
You can entrust the process of creating videos to a professional team. However, when starting video marketing for a small business, usually you can’t count on a big budget. You can do a lot of things by yourself and leave studio filming and production aside
To succeed, you need certain video marketing tools: a functional video editor, and a calendar or a scheduler for social networks. The more convenient video marketing tools you pick, the easier it will be for you to work.
Useful tip. Sometimes, it is difficult to start to talk to your audience by yourself. However, you can write a text and convert it into a video. The Elai.io service will help you to do this. Elai.io is a platform that allows you to create customized AI videos based on your script. Choose your virtual presenter, write a script in one of the 69 languages and click “Render”. The video will be ready in some minutes, and you can edit it or use as it is.
Which Type of Video Do You Need?
Make the content work for you. To do this, you should decide which type of video suits best for each goal you are trying to achieve. Find out which video marketing content fits your situation:
- Demonstrations: unboxing the product, how it works, testing;
- Expert materials and interviews allow the customer to learn more about the team, its mission, and its values;
- Tutorials work well in the field of software solutions and online sales;
- Use cases, reviews, and customer impressions help to understand what specific issues the product can solve;
- Animation can be used for striking visuals and easy references to explain complex concepts;
- Live broadcasts attract new customers and allow everybody to see the company from the inside;
- Videos with virtual reality technology work in various fields: from children’s toys to furniture.
Which option is the best for you? Test different ones and analyze the results. Combine formats, adjust them according to the situation — and you will see progress.
Video marketing is a way the business promotes a product or service. Video allows you to invite the client into the world of some product or company, so it improves conversions and audience loyalty.
Audiences watch videos more often than consume content in any other format. Video is easier to perceive, has a higher conversion rate, and promotes sales growth. Video content on site pages is more successful than any other one. Video marketing is a complex tool for growing your company’s popularity and revenue.
Set specific and measurable goals when integrating video into your content strategy. Think about who will be making the video and when, how many videos you need to release each week, and on which platforms you will post the content. Analyze the results and focus on the formats that bring you more profit with fewer efforts.