First, you need to prepare an outline. It will make your video consistent and structural. Your video will consist of slides (or scenes). You can create as many scenes as you want but it’s recommended to keep the video short not to overwhelm your audience.
For each slide, you should have a visual part (what will be displayed) and speech (text that the presenter will say). You can create it in any text editor of your preference. Skip the screencast, for now, it will be generated further.
Here is an example of an outline that you can use to create a promo video for your product:Intro/Problem
Tell about the problem that your product solves and how is it important.Example visuals:
Branded background and text: “Why use videos in your knowledge base?”
Below in bullet points:
- Customers prefer videos
- Easier to understand
- Better to remember
Did you know that 90% of customers prefer video among the text? Video can explain steps more clearly than text can. Learning through textual content is only 10% likely to remember content, compared to 95% with video content.Solution
Tell that there is a solution.Example Visuals:
Branded background and text: “Boring articles -> engaging videos”Example Speech:
And with Elai you can turn your knowledge base articles into engaging videos.
How it works/Main screencast
Explain how your product helps to solve the problem.Visuals:
Screencast of your product and show how it works.Speech:
Write a text that explains how the product work. Better first write the speech and based on it make a screencast.Benefits/More details (Optional)
You can also add a slide with another screencast or text and images to show why is your solution so cool, what benefits your users can get, or add some more details about features you have.CTA/Conclusions
Add a call-to-action message at the end of the video to call on specific actionVisuals:
Your logo, your main message, call-to-action messageSpeech:
So, don’t hesitate to try our demo to receive your first video. It’s 100% free.