Elai.io

How to create a product video with Elai

Outline
First, you need to prepare an outline. It will make your video consistent and structural. Your video will consist of slides (or scenes). You can create as many scenes as you want but it’s recommended to keep the video short not to overwhelm your audience.

For each slide, you should have a visual part (what will be displayed) and speech (text that the presenter will say). You can create it in any text editor of your preference. Skip the screencast, for now, it will be generated further.

Here is an example of an outline that you can use to create a promo video for your product:
Intro/Problem
Tell about the problem that your product solves and how is it important.

Example visuals:
Branded background and text: “Why use videos in your knowledge base?”
Below in bullet points:
  • Customers prefer videos
  • Easier to understand
  • Better to remember

Example speech:
Did you know that 90% of customers prefer video among the text? Video can explain steps more clearly than text can. Learning through textual content is only 10% likely to remember content, compared to 95% with video content.

Solution
Tell that there is a solution.

Example Visuals: Branded background and text: “Boring articles -> engaging videos”
Example Speech: And with Elai you can turn your knowledge base articles into engaging videos.
How it works/Main screencast
Explain how your product helps to solve the problem.

Visuals: Screencast of your product and show how it works.
Speech: Write a text that explains how the product work. Better first write the speech and based on it make a screencast.

Benefits/More details (Optional)
You can also add a slide with another screencast or text and images to show why is your solution so cool, what benefits your users can get, or add some more details about features you have.

CTA/Conclusions
Add a call-to-action message at the end of the video to call on specific action

Visuals: Your logo, your main message, call-to-action message
Speech: So, don’t hesitate to try our demo to receive your first video. It’s 100% free.

Use Elai Builder
As soon as you have your plot ready, sign up at https://app.elai.io and create a new video.
For each slide add a speech and visuals a simple text. Don’t worry about colors and look. We will adjust it as needed.

  • Choose a presenter and voice. You can experiment with different presenters and voices to see how they sound. Adjust text as needed to make it sound as you like.
  • As soon as you’re done, click “Save Draft” on top of the screen.

Make a screencast

Uploading materials
As soon as you added all your slides to the Builder and screencasts are ready, you can send us all the materials so we can create all the visuals and a video.

What to send:
  1. Your logo in PNG format with a resolution of at least 400x400 pixels
  2. Your website link so we can use your brand colors in your video
  3. Screencasts. Links or files
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